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14er Fan Club by Jerry Funk PDF

By Jerry Funk

ISBN-10: 074149065X

ISBN-13: 9780741490650

Born and raised in a small city in Minnesota, Jerry Funk moved to Texas while he was once 30-years-old and there met his spouse, Gayle. With their son, Travis, the threesome moved to Colorado Springs, Colorado in 1994 to be toward the mountains that they enjoyed to ski. Jerry discovered that the mountains provided even more than snowboarding. Having stumbled on the enjoyment of hiking 14,000-foot peaks, he has develop into an avid hiker and climber. Jerry has labored for the U.S. Postal provider for the previous thirty years and is a member of the Colorado Mountain membership.

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Extra resources for 14er Fan Club

Sample text

Therefore, the purpose of this study was to apply a consumer decision-making style model to analyse specific shopping pattern differences between select college-aged populations in the United States and South Korea. The specific questions that were addressed in this investigation were: 1. Were there any different shopping patterns in shopping frequency, shopping day, shopping hour, store preference, shopping information, shopping companion and brand preference between collegeaged consumers in the United States and South Korea?

Although research suggests that fans of geographically distant teams are unlikely to accrue the same psychological benefits as local fans, it is apparent that under certain circumstances they might accrue psychological benefits from their fandom. This might explain the existence, and growth, of online (and physical) foreign fan communities. : 1001). , 1997). Furthermore, Richardson and O’Dwyer (2003) welcomed research as to why fans adopted their favourite team. Sport marketers need to understand the satellite supporter as a valuable consumer and adopt a different strategy to reach these ‘international fans’ and to enhance their team’s global brand profile (Dolles and Söderman, 2008).

As such, these consumers present an opportunity for sport marketers to tap into a potentially lucrative fan base and enhance their own team brands. Notes 1. ‘Nike Extends FC Barcelona Sponsorship in $189M deal’, http://soccernet. 2007. 2. 2008. 3. 2006. 4. ‘Australia and New Zealand Rugby Looks to Asia to Halt Decline’, http://www. 2010. 5. com/news/170550/real-madrid-calls-for-early-kick-offs-for-chinesefans? 2009. 6. 2010. Anthony K. Kerr et al. 31 7. 2010. 8. 2009. 9. 2009. L. B. (2004) The Survey Research Handbook, 3rd edn (Boston, MA: McGraw-Hill Irwin).

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14er Fan Club by Jerry Funk

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