By D. Catalan-Matamoros
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Acknowledgement The authors would like to provide credit to Lindsey Hively, Kelsey Hostetler, Preston Kaehr, DaniRosebrock, Katie Spence, and Steve Suddarth for the data collection efforts. 8. References Amin, H. & Ramayah, T. (2010). SMS banking: explaining the effects of attitude, social norms and perceived security and privacy. The Electronic Journal on Information Systems in Developing Countries. Vol. 41, No. 2, pp. 1-15. J. S. Estimating nonresponse bias in mail surveys. Journal of Marketing Research, Vol.
SMS coupons, SMS alerts, SMS contests, and SMS product information) were measured by four-point interest scales ranging from “not interested” to “very interested” Lastly, privacy was measured using a five-point Likert scale (ranging from “strongly disagree” to “strongly agree”). Intention was measured by asking respondents how many text messages per month are acceptable and how likely they are to redeem a coupon sent via text messaging. Online consumers who owned mobile devices were targeted for this study.
Managing relationships with customers and partners within the value chain becomes a key to the success of the company in a modern economy. This integration of business activities and information flows is achieved by implementing a new business model - a Virtual Value Network6. This model can be very effective, but represents a significant risk in terms of partners' selection in the chain. In fact, the strength of the chain is determined by the strength of its weakest link. Digital economy is based on the technology, but it cannot exist without strong partners' relationships and trust.
Advances in Customer Relationship Mgmt. by D. Catalan-Matamoros