Home Communication • Download e-book for iPad: An Introduction to Political Communication, 3rd Edition by Brian McNair

Download e-book for iPad: An Introduction to Political Communication, 3rd Edition by Brian McNair

By Brian McNair

ISBN-10: 020335110X

ISBN-13: 9780203351109

ISBN-10: 0203699688

ISBN-13: 9780203699683

ISBN-10: 0415307074

ISBN-13: 9780415307079

An creation to Political verbal exchange explores the connection among politics, the media and democracy within the united kingdom, the us and different modern societies. Brian McNair examines how politicians, exchange unions, strain teams, non-governmental businesses and terrorist agencies utilize the media. Separate chapters examine political media and their results, the paintings of political ads, advertising and marketing and public family members and the communique practices of agencies in any respect degrees, from grassroots campaigning via to governments and foreign bodies.Recent advancements lined within the re-creation include:* the re-election of latest Labour in 2001* the alterations in govt details and conversation coverage brought by means of the Blair management considering the fact that 1997* the 2000 election of George W. Bush within the usa* the NATO interventions in Kosovo and the previous Yugoslavia* the consequences for overseas political verbal exchange of September eleven* the emergence of Al-Quaida and the struggle on terror.

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Additional info for An Introduction to Political Communication, 3rd Edition (Communication and Society)

Example text

Perhaps voters recognised the quality of Labour’s campaigning but regarded policies as more important than image, and preferred those of the Tories. Any or all of these assertions could be true, highlighting the deeper truth that even ‘objective’, empirically verifiable measures of voting behaviour (this is how people actually voted) are subject to wide variations of interpretation. Experimental research The third method of assessing the effects of political communication shares with the first the fact that it relies on asking questions of people.

Since the 1950s especially, and the expansion of television into virtually every household in the developed capitalist world, interpersonal political communication has been relegated to the margins of the democratic process. Nowadays, as Colin Seymour-Ure puts it, television has become an ‘integral part of the environment within which political life takes place’ (1989, p. 308). 2 How, then, does the reality of contemporary political discourse as communicated through and by the media correspond to the ideal described above?

The pictures differed in 35 POLITICS IN THE AGE OF MEDIATION ways intended to generate negative and positive responses, such as the inclusion or omission of a smile. , p. 37). Furthermore, even when subjects were made aware of the respective candidates’ policies on important issues, image as constructed by the photograph continued to exert an influence on voting intentions. , p. 45), but claim that they were able to repeat the experiment with similar results, thus strengthening their validity. Research conducted in Germany by Kepplinger and Dombach indicated that certain camera angles, such as filming at eye level, produced a more favourable audience response to a politician than others.

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An Introduction to Political Communication, 3rd Edition (Communication and Society) by Brian McNair


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